01
Proposal Overview
- Build and launch a responsive website with Android and iOS applications using a shared, scalable architecture.
- Provide ongoing maintenance, updates and refinements to the existing software.
- Provide technical support and bug fixing for the maintained application ecosystem.
- Manage Google Ads and Meta Ads campaigns as part of the monthly service.
- Create image-based advertising creatives and campaign copy; video production is excluded.
- Provide go-to-market strategy and execution support focused on enquiries, leads and conversions.
02
Technology Stack & Implementation Strategy
A shared, API-first architecture built for efficient mobile development and maintainable long-term support.
| Layer | Recommended Technology | Strategy |
|---|---|---|
| Website | React / Next.js | Responsive, component-based frontend with strong performance and SEO capability. |
| Android + iOS | React Native | Shared mobile codebase to reduce duplicate development and simplify maintenance. |
| Backend / API | Python / Laravel | Central business/API layer shared by website and mobile apps. |
| Database | MySQL / PostgreSQL | Reliable structured storage for agreed application data. |
| Admin / CMS | Custom Admin / CMS | Routine operational/content updates without code changes where supported. |
| Deployment | Cloud Hosting + CDN | Production hosting, caching, asset delivery and performance optimisation. |
| Analytics | GA4 + Platform Analytics | Acquisition, behaviour, enquiry/conversion and campaign tracking. |
| Paid Media | Google Ads + Meta Ads | Lead/conversion-oriented campaigns; media spend remains client-funded. |
03
One-Time Development
A single build across three surfaces, sharing one backend and one design language.
₹1,50,000 total
Website Development
- Responsive website across desktop, tablet and mobile.
- Modern UI implementation based on approved designs.
- Core pages, navigation, forms and agreed customer journeys.
- API/backend integration with agreed architecture.
- Basic technical SEO and analytics setup.
Shared codebase
Android Application
- Android app aligned with approved experience.
- Core agreed customer journeys and API integration.
- Build, testing and release support.
Shared codebase
iOS Application
- iOS app aligned with approved experience.
- Core agreed customer journeys and API integration.
- Build, testing and release support.
04
Support & Growth Retainer
₹20,000 per month — a standing technology and growth function for the platform once it's live.
A
Ongoing Maintenance & Refinements
- Maintenance of the existing website and mobile application.
- Ongoing updates and refinements within existing functionality.
- Minor UI/content/configuration adjustments.
- Routine compatibility/dependency updates where reasonably required.
B
Technical Support & Bug Fixes
- Technical support for maintained website and apps.
- Investigation and resolution of bugs attributable to delivered software.
- Routine deployment/release assistance.
- Troubleshooting support for agreed third-party integrations.
C
Google & Meta Ads — Actual Execution
- Google Ads campaign setup, management and optimisation.
- Facebook / Instagram Ads setup, management and optimisation.
- Audience, targeting, budget and campaign structure recommendations.
- Performance monitoring and ongoing optimisation.
- Basic reporting and recommendations.
D
Ad Creatives & Copy
- Image-based ad creative creation within agreed monthly capacity.
- Campaign copy, headlines, descriptions and calls-to-action.
- Creative variations for testing where appropriate.
- Video production, editing and motion creatives.
E
Go-to-Market Strategy & Execution Support
- Go-to-market planning for launches, offers and campaigns.
- Channel and audience strategy recommendations.
- Campaign rollout planning and execution support.
- Landing-page/conversion-flow recommendations.
- Periodic performance review and refinement.
- Focus on enquiries, leads and conversions rather than routine posting.
Minimum service commitment 6 months
Minimum retainer commitment ₹1,20,000
05
Commercial Comparison
| Item | Development Only | 6-Month Partnership |
|---|---|---|
| Website + Android + iOS | ₹1,50,000 one-time | ₹1,50,000 one-time |
| Maintenance & refinements | Not included | Included |
| Technical support | Not included | Included |
| Bug fixes | Not included | Included for delivered software |
| Google Ads execution | Not included | Included |
| Meta Ads execution | Not included | Included |
| Image ad creatives + copy | Not included | Included |
| Video creatives | Not included | Excluded |
| Go-to-market strategy & execution | Not included | Included |
| Minimum engagement | None | 6 months |
06
Financial Summary
Development
₹1,50,000
One-time
Retainer
₹20,000
Per month, minimum 6 months
Minimum Retainer Commitment
₹1,20,000
Across 6 months
Minimum 6-Month Engagement Value
₹2,70,000
Development + retainer
Advertising and media spend is completely separate and will be paid directly by the client to Google, Meta or other relevant platforms.
07
Indicative Development Timeline
01Requirement confirmation & technical planningWeek 1
02UI/UX & design finalisationWeeks 1–2
03Website developmentWeeks 2–5
04Android + iOS developmentWeeks 3–6
05Integration, QA & UATWeeks 6–7
06Deployment / release supportWeek 8
08
Scope Boundaries & Assumptions
Boundaries
- Retainer coverage applies to the existing/delivered website and mobile application functionality.
- New modules, major feature development, major redesigns or new integrations are separately estimated.
- Bug fixes cover defects attributable to the delivered software; third-party outages/changes are outside direct control.
- Advertising/media spend is excluded and paid by the client.
- Image creatives and copy are included; video shooting, editing, animation and motion creatives are excluded.
- Hosting, domain, app-store fees, payment gateway fees, API usage, plugins, subscriptions and external tools are excluded unless agreed.
Assumptions
- Marketing outcomes depend on budget, offer, pricing, audience, market and landing-page performance; no fixed lead/sales guarantee is made.
- Client will provide required content, brand assets, credentials, business data and approvals on time.
09
Engagement Terms
- 01One-time development fee: ₹1,50,000.
- 02Monthly retainer: ₹20,000/month.
- 03Minimum engagement: 6 consecutive months.
- 04Minimum retainer commitment: ₹1,20,000.
- 05Retainer billed monthly unless otherwise agreed.
- 06After the initial six months, continuation can be mutually agreed.
- 07Scope expansions are commercially approved before execution.
Recommended Engagement
Proceed with the ₹1,50,000 implementation and the ₹20,000/month six-month partnership for ongoing technology support, refinements, paid advertising execution, creative production and go-to-market execution support.